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Starting a private label business in 2020

June 29, 2020

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January 17, 2017

Today we’re going to break down the anatomy of a listing and talk optimisation and what role the different listing elements play in conversions and in PPC.

I want to focus, not just on the basic elements, but on some backend parts, keywords and how you make sure you set...

April 13, 2016

After working on quite a lot of PPC accounts, both successful and unsuccessful, I’m starting to see a pattern emerge that separates the winning campaigns from the losers, so let’s dive in.


The obvious problems


The easy and obvious PPC train wrecks are the ones that are...

March 5, 2016

If you need to grow after initial production runs but are still too small to get banks to lend you money for more inventory, you should pay close attention to this article.


As I’m sure most of you reading this knows, a physical inventory business needs capital, especia...

January 25, 2016

The fact is, 90% of buyers will probably never even read your full listing or product description, HTML formatted or not. 

But, it’s still massively important for one simple reason: Keywords.


When looking over products or doing audits / listing creation for clients, the...

September 13, 2015


So, today I want to take a look at product images, or more accurately, how you can easily and cheapily split test them using Facebook ads.


Also, I want to talk a little bit about how effective copy-enhanced images can be, but more on that later.  


Using Facebook to se...

July 21, 2015

One of the most powerful, actionable things your can do for your product right now is to create a properly optimised listing.


It amazes me to see that so many sellers are leaving money on the table because of terrible images, weak or non-existent copy and, sometimes, n...

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